AUSTRALIA’S FASTEST GROWING NBN PROVIDER EXPERIENCES GOOGLE ORGANIC TRAFFIC INCREASE OF 272% YEAR ON YEAR
Case Study: Tangerine Telecom
RESULTS AT A GLANCE
In the time we have been working with Tangerine Telecom they have seen the following results (nb. these are just a few of their successes):
- 272% Google Organic Traffic growth year on year 2016-2017
- 86% Google Organic Traffic growth year on year 2018-2019
- 197% Google Organic Traffic growth year on year 2019-2020
- Winner of three prestigious 2020 WhistleOut Awards
Our campaigns and consultation processes see us continually following relevant search trends and then developing new content accordingly. This strategy helps new customers in discovering Tangerine and its telecommunications products.
Our campaigns and consultation processes see us continually following relevant search trends and then creating new strategies accordingly. The new content developed and the SEO implementation that follows is what drives the increase in Google traffic to the site, and this is also what helps new customers discover Tangerine and its telecommunications products.
With a background in ISP tech support in addition to our digital marketing experience it gave us the foundational knowledge required to understand the industry, the global telco market and benchmarking the competition. Hence our dedicated research, customised execution and consultation processes allowed us to build successful long-term solutions and strategies.
By investing in this kind of marketing, Tangerine Telecom saw a boost in their overall website sales of 39%. As an example of this investment, Google organic traffic increased 193% year on year between 2020 vs 2019, which equated to a 278% increase in revenue for Tangerine via Google organic traffic.
I have worked with Armstrong Creative for a number of years and they manage our SEO and digital ad strategy. Over the years Armstrong Creative has put a great deal of effort into understanding our industry and uses their insights to improve our web presence both on Google but through other online channels. Armstrong Creative has a lot of knowledge in the SEO space and can manage social campaigns as well.