This now shows across many sectors with innovative designs that are proving to minimise environmental impact. This doesn’t only apply to big-scale industrial design, but also to print solutions that actually begin with your graphic designer (i.e. you can let them know from the outset that you would like eco-options incorporated into your project).
If this is done right it shouldn’t cost any more than traditional design nor should the aesthetics be sacrificed.
In the context of printing, think about these as an example:
- Can your A4 become an A5, therefore using less paper and ink?
- Are you able to print on certified recycled paper and use more environmentally-friendly inks? Vegetable-based VOC-free inks and solvents do not contribute to environmental pollution. And even though metallic design is very much on trend right now, these metallic inks actually contain harmful toxins and can make the items they’re printed on more difficult to recycle.
- What is the life span of your marketing campaign and can the items you’re printing be easily recycled after use? Think about how to increase the longevity of your print campaign.
- Is there a way you can avoid the printing all together and just launch it digitally?
One way to do this is to find a reputable digital company who can help you widely distribute your campaign across various channels and platforms. In addition to the environmental aspect this is beneficial for many reasons, including:
- Massive reduction in the cost of distribution
- You can customise variations of your campaign to really target specific audiences, which means you can also more easily track performance and statistics
- You can alter the campaign at any time in response to feedback
- Online distribution also creates greater opportunities for your content to be shared
We think these are all important things to be considered before you begin your next marketing campaign.
If you would like to find out more about sustainable marketing across different channels, please contact us today.
For help with finding environmentally friendly print products and services you can visit http://www.greenfinder.com.au/Office-and-Stationery/Green-Printing, part of the Australian Green Business Directory.
Image credit: Riccardo Annandale
